Proof of Work

Real results. Real strategies.

These case studies show how I approach SEO challenges — the thinking behind the strategy, not just the numbers. Every project is different, but the principles are consistent.

Semantic SEO

E-Commerce Site: 3x Organic Traffic in 8 Months

+312%
Organic Traffic
-38%
Bounce Rate
+89%
Organic Revenue

The Challenge

A mid-size e-commerce store was generating traffic but struggling with high bounce rates and poor conversion from organic search. Rankings were inconsistent and content had no strategic structure.

The Strategy

Conducted a full semantic SEO audit and rebuilt the content architecture around product category intent clusters. Implemented entity optimization and structured data across all category and product pages.

AI Search Optimization

B2B SaaS: First Citations in AI-Generated Answers

15+
AI Citations Earned
+67%
Brand Search Volume
+140%
Inbound Lead Quality

The Challenge

A B2B SaaS company was completely absent from AI-generated answers despite ranking on page one for several target keywords. Competitors were being cited regularly in ChatGPT and Perplexity responses.

The Strategy

Restructured key pillar pages with entity-dense, citation-ready content formats. Implemented FAQ schema, added authoritative source citations, and built a comprehensive knowledge base that AI systems could reference.

Topical Authority

Content Publisher: Topical Authority in 6 Months

+220%
Indexed Pages Ranking
4.2x
Featured Snippets
+180%
Organic Sessions

The Challenge

A content publisher in the personal finance space had published hundreds of articles but was stuck in the "sandbox" — good content with poor rankings due to lack of topical cohesion and authority signals.

The Strategy

Built a comprehensive topical map covering the full personal finance subject area. Identified and filled critical content gaps, restructured internal linking around topic clusters, and developed a content sequencing plan.

Your Turn

Ready to write your own case study?

Let's talk about what measurable results could look like for your business.